by Guest Author: Christine Mollenkopf-Pigsley NACCE Curriculum & Training Fellow and NISM Certified Social Media Strategist
What is a blog?
Think of it like a short news article or opinion/letter to the editor to which you are willing to attach your name, brand and reputation. In social media the blog not only gives the reader valuable information but it gives them a deeper understanding of you as an individual or the brand/organization/institution you represent.
How long should it be?
Is there a magic formula?
How do I balance information and promotion?